Portfolio Building Activities in Social Media by Karen J. Freberg
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
ISBN: 9781544338255
Publication Date: 2018-09-13
Careers in Media and Communication by
Careers in Media and Communication is a practical resource that prepares students for a range of careers and provides them with the skills they will need to compete in a changing job market. Drawing from years of professional experience, author Stephanie A. Smith guides the reader through the trends and processes of identifying, finding and obtaining a job in mass communication. The text outlines the daily lives of professionals in the field and offers an insight into the training and experience that managers seek.
Portfolio Building Activities in Social Media by
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.