Fashion Marketing: Books & eBooks

Here are some examples of keywords for marketing:

• marketing
• marketing management
• sales
• customer service
• advertising campaigns
• marketing research
• merchandising
• retailing
• purchasing
• public customer relations
• consumer behavior
• consumer needs
• consumer demographics
• inventory management control
• material handling
• e-commerce

You can search all of the library's resources in one place from one search box. Books, e-Books, streaming videos, articles, DVDs...they're all searchable from the Library Home Page or the Search Tool. After you get results, note that they are displayed on two tabs: [ Books, movies, and music ] [ Journals, magazines, news ]

Search operators can be used within the Basic Search:

• AND = type more than one word
  marketing merchendising
  Note: AND is implied; don't type it in.
• NOT = use minus sign (-)
  marketing career -management
• Quote (exact phrase) Search = use quote marks around the phrase
  "customer service"