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Evaluating Information - Tutorial
What is CRAAP?
CRAAP is a set of criteria designed by California State University, Chico to help you find the best sources for your school work. It is a good starting point for evaluating sources for academic purposes like papers, reports and speeches.
Is it CRAAP?
Use the following rubric to help you choose sources for your paper or other school work.
Created by Austin Community College Library Services, 2017.
Be skeptical of all sources that you find whether online or in print. Use CRAAP or your own personal criteria to find sources that are appropriate for your purpose. Your criteria for sources for academic work may be very different than your criteria for sources for personal use. It all depends on the situation.
Questions to ask about information sources you find before deciding to use them for your school work.
General Web Resources
ABOUT.COM Marketing Guidesite
This site provides helpful information on the advertising, articles, and ways to sign up for a free newsletter.
Intute: Advertising, part of Intute: Business
Intute: Business and Management provides free access to high quality resources on the Internet. Each resource has been evaluated by subject specialists based at UK universities. Aim is to match resources to business curriculum and needs of researchers.
University of Texas Advertising World
The ultimate marketing communications directory authored by the Department of Advertising at the University of Texas at Austin, links to many resources for advertising & marketing professionals, students, and teachers.
Advertising Age - Marketing News Online via YouTube
Advertising Age is a 78-year-old news service covering the business of marketing, advertising and media across the U.S. as well as around the world. Each day a new YouTube marketing video is displayed.
Marketing Today focuses on providing articles with insights on strategies and tactics, and results of studies relevant to marketers.