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Fashion Marketing: Books & eBooks

In this tutorial you will explore the role books play in research, how to find books, and how to access e-Books. This module is designed to take about 10 minutes to complete and includes lots of examples and some interactive practice.

Here are some examples of keywords for marketing:

  • marketing
  • marketing management
  • sales
  • customer service
  • advertising campaigns
  • marketing research
  • merchandising
  • retailing
  • purchasing
  • public customer relations
  • consumer behavior
  • consumer needs
  • consumer demographics
  • inventory management control
  • material handling
  • e-commerce

You can search all of the library's resources in one place from one search box. Books, e-Books, streaming videos, articles, DVDs...they're all searchable from the Library Home Page or the Search Tool. After you get results, note that they are displayed on two tabs: [ Books, movies, and music ] [ Journals, magazines, news ]

Search operators can be used within the Basic Search:

  • AND = type more than one word
    marketing merchendising
    Note: AND is implied; don't type it in.
  • NOT = use minus sign (-)
    marketing career -management
  • Quote (exact phrase) Search = use quote marks around the phrase
    "customer service"

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