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In this tutorial you will explore the role books play in research, how to find books, and how to access e-Books. This module is designed to take about 10 minutes to complete and includes lots of examples and some interactive practice.
Here are some examples of keywords for marketing:
- marketing management
- customer service
- advertising campaigns
- marketing research
- public customer relations
- consumer behavior
- consumer needs
- consumer demographics
- inventory management control
- material handling
You can search all of the library's resources in one place from one search box. Books, e-Books, streaming videos, articles, DVDs...they're all searchable from the Library Home Page or the Search Tool. After you get results, note that they are displayed on two tabs: [ Books, movies, and music ] [ Journals, magazines, news ]
Search operators can be used within the Basic Search:
- AND = type more than one word
Note: AND is implied; don't type it in.
- NOT = use minus sign (-)
marketing career -management
- Quote (exact phrase) Search = use quote marks around the phrase