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Developing New Products and Services by G. Lawrence Sanders, State University of New York at Buffalo
From Open Textbook Library - Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
eMarketing: The Essential Guide to Marketing in a Digital World by Rob Stokes, Quirk eMarketing
From Open Textbook Library - The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Growth and Competitive Strategy in 3 Circles by James H. Davis and Joe E. Urbany, University of Notre Dame
From Open Textbook Library - The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.
Introducing Marketing by John Burnett
From Open Textbook Library - Through good economic times and bad, marketing remains the pivotal function in any business.
Launch! Advertising and Promotion in Real Time by Amit Nizan, Advertising Age and Lisa Duke Cornell, University of Florida and Michael Solomon, St. Joseph’s University
From Open Textbook Library - Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Principles of Marketing
From Open Textbook Library - Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
The Power of Selling by Kimberly Richmond, Richmond Marketing + Communications
From Open Textbook Library - The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
Principles of Marketing from Lumen Learning
Lumen Learning provides a simple, supported path for faculty members to adopt and teach effectively with open educational resources (OER).