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Not Practicing What You Preach: How Is Accounting Higher Education Preparing the Future of Accounting
Abstract: The accounting profession is undergoing significant changes due to revolutions in technology and markets. It is ever more important for higher education institutions (HEIs) to understand how to prepare professionals and students for the not-so-distant future. A review of the literature was conducted using VOS Viewer, focusing on the accountant’s profile in the context of the fourth industrial revolution and digital transformation. Then, the literature review’s findings were compared with the curricula of all Portuguese HEI accounting courses. The results show that transversal skills will be crucial in maintaining the relevance of the accounting profession, but HEIs seem to focus their curricula almost entirely on technical competencies/hard skills. There are, therefore, substantial divergences between what literature preaches and what education practices, not unlike what is being reported the world over. The origins and solutions to this apparent paradox are explored so as to contribute to good practices in other contexts and as a cautionary tale for other countries’ professional systems.
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Citation: Cunha, Tiago, et al. “Not Practicing What You Preach: How Is Accounting Higher Education Preparing the Future of Accounting.” Education Sciences, vol. 12, no. 7, June 2022, p. 432. Crossref, https://doi.org/10.3390/educsci12070432.

Future trends in PR with the emergence of AI.
Public Relations (PR) has been an essential component of every successful business and organization, acting as the bridge connecting entities with their audiences. As technology continues to evolve, the emergence of Artificial Intelligence (AI) has revolutionized the PR landscape, unleashing new and innovative ways to engage, communicate, and analyze data. In this article, we explore the future trends in PR with the integration of AI, providing insights into the transformative power that awaits the industry.
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Citation: "Future trends in PR with the emergence of AI." Adgully, 24 Aug. 2023, p. NA. Gale General OneFile, link.gale.com/apps/doc/A762037336/ITOF?u=txshracd2487&sid=ebsco&xid=997af674. Accessed 18 Sept. 2023.
The use of AI in marketing: Its impact and future
In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analytics. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.
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Citation: M. Jabeen. “The Use of AI in Marketing: Its Impact and Future.” World Journal of Advanced Research and Reviews, vol. 16, no. 3, Dec. 2022, pp. 730–33. Crossref, https://doi.org/10.30574/wjarr.2022.16.3.1419.

Building Better Organizations by Claudy Jules
Call Number: HD58.8 .J854 2022
ISBN: 9781523000463
Publication Date: 2022-07-05
This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within. To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people. To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.

Citation: "Jules, Claudy. Building Better Organizations : How to Fuel Growth and Lead in a Digital Era. Oakland, California : Berrett-Koehler Publishers, Inc., 2022. O'Reilly for Higher Education."

2023 Incfile Small Business Trends Survey Reveals Millennial-owned Businesses Are Growing the Most
With National Small Business Week underway on April 30, the annual survey looks at the current state of the nation for entrepreneurship in the United States.
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Citation: "2023 Incfile Small Business Trends Survey Reveals Millennial-owned Businesses Are Growing the Most." Investment Weekly News, 13 May 2023, p. 19. Gale Business: Insights, link.gale.com/apps/doc/A748394222/GBIB?u=txshracd2487&sid=bookmark-GBIB&xid=8ff4d7de. Accessed 15 Sept. 2023.

Five Emerging Trends in Supply Chain and Logistics Technology - Demi Obayomi, vice president of Sapphire Ventures, discusses the mainstreaming of supply chain visibility, the critical role of the customer experience, the need for comprehensive risk management, investing in optimization to eliminate waste, and the importance of data interoperability.

Marketing Sustainable Fashion: Trends and Future Directions.
The fashion industry is one of the largest contributors to greenhouse gas emissions and climate change. Sustainable fashion (SF) aims to address this issue by designing, creating, and marketing socially and environmentally responsible products. This paper provides a broad overview of the extant literature on SF marketing to understand the trends and future directions. The paper starts with a discussion on sustainable consumption and marketing in the particular context of fashion and ends with potential research gaps, which have scope for further work. For the analysis, 97 research papers were selected based on a structured, systematic search with a particular set of keywords. The review finds that marketing SF from a customer's perspective has been emphasized in the existing literature. Widely studied topics include consumer behavior, purchase behavior, and the attitude–behavior gap. Further research is required to explore how SF can gain from B2B marketing, circular economy, sustainability-oriented innovations, and subsistence markets, particularly in emerging economies. This paper contributes to theory and practice by providing state-of-the-art sustainable fashion marketing research, identifying research gaps, and providing future research directions.
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Citation: Ray, Subhasis, and Lipsa Nayak. “Marketing Sustainable Fashion: Trends and Future Directions.” Sustainability (2071-1050), vol. 15, no. 7, Apr. 2023, p. 6202. EBSCOhost, https://doi.org/10.3390/su15076202.
Beyond Trends: Shaping the Future of Fashion Marketing with AI, Sustainability and Machine Learning
Sustainable practices in the fashion industry have become increasingly important in recent years due to environmental concerns and shifting consumer demands. This paper focuses on exploring sustainable practices in fashion marketing. The comprehensive literature review conducted sheds light on the current state of sustainability in the fashion industry and the significance of integrating sustainable practices into marketing strategies. Highlighting initiatives such as circular fashion, eco-friendly materials, and supply chain transparency, the paper discusses the potential benefits of implementing sustainable practices in fashion marketing. Additionally, case studies and examples are presented to showcase successful sustainable fashion marketing campaigns. The section aims to provide insights into how AI and machine learning can assist in driving sustainability, enabling fashion marketers to make informed decisions and meet the growing demands for ethical and eco-friendly fashion choices. By emphasizing the importance of sustainability in fashion marketing and exploring its potential in combination with AI and machine learning, this research paper contributes to shaping the future of the industry.
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Citation: Rathore, Bharati. “Beyond Trends: Shaping the Future of Fashion Marketing with AI, Sustainability and Machine Learning.” Eduzone : International Peer Reviewed/Refereed Academic Multidisciplinary Journal, vol. 06, no. 02, 2023, pp. 16–24. Crossref, https://doi.org/10.56614/eiprmj.v6i2y17.341.

A New Approach for Teaching and Learning Sustainability: Futures Studies Meet International Business
Against the backdrop of an uncertain and complex international environment that grand challenges, such as rising inequalities, climate change, and infectious diseases, have shaped, educators must be able to prepare students to be capable of tackling a multitude of upcoming global issues. Anticipatory competencies (i.e., futures literacy) could be key to navigating these multiple seas of uncertainty.
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Citation: Schmitz, Marina A., and Miguel Cordova. “A New Approach for Teaching and Learning Sustainability: Futures Studies Meet International Business.” AIB Insights, July 2023. Crossref, https://doi.org/10.46697/001c.84254.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience
"...Shopify has expanded its capabilities to include the generation of blog posts, email subject lines, and headings for online stores."
LIMS is Next Step in Laboratory Automation
By 1982, Radian Corporation (Austin Texas) was ahead of the pack in using artificial intelligence in their Science and Engineering work to analyze huge amounts of data quickly and effectively. There was a team there at the highest corporate level to advance this initiative.
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Citation: Robinson, Arthur L. “LIMS Is Next Step in Laboratory Automation.” Science, vol. 220, no. 4593, 1983, pp. 180–83. JSTOR, http://www.jstor.org/stable/1690431. Accessed 26 Sept. 2023.