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RESEARCH GUIDES ACC Home Page

Marketing: Books & e-Books

 

In this tutorial you will explore the role books play in research, how to find books, and how to access e-books. This module is designed to take about 10 minutes to complete and includes lots of examples and some interactive practice.

Here are some examples of keywords for marketing:

  • marketing
  • marketing management
  • sales
  • customer service
  • advertising campaigns
  • marketing research
  • merchandising
  • retailing
  • purchasing
  • public customer relations
  • consumer behavior
  • consumer needs
  • consumer demographics
  • inventory management control
  • material handling
  • e-commerce

You can search all of the library's resources in one place from one search box. Books, ebooks, streaming videos, articles, DVDs...they're all searchable from the Library Home Page or the Search Tool. After you get results note that they are displayed on two tabs: [ Books, movies, and music ] [ Journals, magazines, news ]

Search operators can be used within the Basic Search:

  • AND = type more than one word
    marketing merchendising
    Note: AND is implied; don't type it in.
  • NOT = use minus sign (-)
    marketing career -management
  • Quote (exact phrase) Search = use quote marks around the phrase
    "customer service"


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