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Classic Catalog |
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You can search for books, movies, and music by using the library's Classic Catalog or Classic Search. It supports a wider range of searching with ORing, truncation (using $ for roots or ? for embedded letters), proximity, and more.
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You can search for books, movies, and music by using the library's Classic Catalog or Classic Search. It supports a wider range of searching with ORing, truncation (using $ for roots or ? for embedded letters), proximity, and more.
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Books about management, business administration, business law, small businesses, international business, and related topics are not all together in one area, but may be found in several different call number areas--mainly the HD, HF, and KF sections of the library shelving area (the stacks).
The Library of Congress Classification call number chart below shows where you might browse in the stacks to find books related to your courses.
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When searching for a book on a particular topic, you may find it more efficient to go to the library web search to find exact call numbers for specific titles you want to use. Remember that you can ask a reference librarian to assist you with your research, in person in the library, by telephone or online.
Entrepreneur : Building Your Business from Start to Success by
Contents: Cover -- Title Page -- Copyright -- Contents -- Introduction by Peter Warnoe -- Part 1. About Me as an Entrepreneur -- 1. My Entrepreneurial Role -- Why do people become entrepreneurs? -- What kind of entrepreneur? -- It has become easier! -- Lifestyle or growth entrepreneur? -- How big is the risk? -- How can I reduce the risk? -- Alternative paths to the entrepreneurial life -- Risk is relative -- What does it require of my personality? -- Who are most successful? -- Can entrepreneurship be taught? -- Do I need to be an expert within the sector? -- Is it really as hard as they say? -- Is it economically worthwhile to become an entrepreneur? -- At what age should you become an entrepreneur? -- Does it require management experience to start? -- Does it require a lot of capital? -- Should I wait for the brilliant idea? -- 2. My Personal Effectiveness -- Decide how to tackle the unpleasant parts of your job -- Don't defer your life -- Optimize the combination of work, sport and socializing -- Combine and time your efforts -- Plan your work week before it commences -- A good day -- Read and listen effectively -- Use voice recognition -- Organize your thoughts and control your projects effectively -- Free up time for the most important and what you do best -- Keep track of the many invitations -- Streamline your travels -- Optimize the use of electronic productivity tools -- Keep track of contacts -- Be practical with emails -- Manage your passwords -- Use time-saving tools when designing documents -- Organize meaningful meetings -- Maintain a positive attitude -- Maintain your social ecosystem -- Efficiency in other words -- 3. My Public Impact -- How do I get invited to give speeches? -- How do I prepare great speeches and presentations? -- How do I structure a good speech? -- How do I use illustrations during my speech?.
How do we optimize our presence at exhibitions and fairs? -- How do we get set up on social media? -- How do I use social media to become better informed? -- How do I promote my social media presence? -- How do I become a blogger and make webinars? -- Which equipment do I need for multimedia posting? -- How do I make compelling social media posts? -- How often should I post? -- How do I use social media at corporate events? -- What is the 70:30 rule? -- How can my business become well covered by the press? -- What should I do when I am contacted for an interview? -- Should I make an agreement with the journalist? -- Are there practical issues regarding the interview that I need to consider? -- How do I make journalists come back for more? -- Is there anything I should be careful about in interviews? -- 4. My Face-to-Face Impact -- How should I run sales processes? -- The sales funnel -- The efficient sales meeting -- Sales processes must be planned -- Methods concerning the sales opening -- How to prepare for a sales meeting -- Using sales crutches -- How do I find out about the organization I am selling to? -- What is the sales compass? -- Part-closings -- Closing the deal -- After-sales -- Managing complex sales -- What do I do if sales turn into negotiation? -- Can a negotiation process be scripted in advance? -- Partnership development -- Horse trading -- Lists of requirements and deadlines -- Part 2. About My Company's Ideas and Funding -- 5. My Company's Basic Ideas -- Business idea generation -- Techniques to develop ideas -- Examples of product ideas to consider -- Ideas regarding speed and timing -- Ideas regarding marketing -- How to think about ideas -- But can it make money? -- Five mental tools -- 6. My Strategies for Network Effects -- Viral effects -- Multi-sided platforms -- The chicken-and-egg problem -- Using initial coin offerings.
Token network effects -- 7. Founding and Starting My Company -- Where should the company be located? -- Other location criteria -- The quality of the overall start-up environment -- How successful are different venture scenes? -- The European venture capital market -- Why are European venture capitalists earning less than American VCs? -- Which accounting system should I use? -- How do I make a shareholders' agreement? -- How do I choose a company name and a web domain? -- How do I create a logo and website quickly and cheaply? -- What if I need a webshop? -- 8. My Sources of Funding -- Bootstrapping via free labour -- Types of funding in various growth phases -- Which sources of capital can you choose between? -- How do investors think about return from my company? -- Where does the capital come from? -- What types of investors exist? -- The founders' investments -- Investments from friends and family -- Funding from business angels -- How do seed rounds work? -- Funding via convertible notes -- Funding via initial coin offering -- Use of crowdfunding -- Funding and support from incubators -- Funding from accelerators -- Funding from venture capitalists -- Founder friendliness -- The favourite children -- Funding from growth funds and private equity funds -- Pre-IPO financing -- Funding from companies, strategic investors and corporate VC funds -- Funding/investment through venture debt -- Financing via initial public offerings -- Pros and cons of external financing -- 9. My Funding Processes -- Tools you need from the start -- The pitch and the summary -- The written summary -- The pitch emails -- Excel with financials -- Demo reel or physical working demo -- The pitch deck -- How should my pitch deck look? -- The pitch meeting: what's on investors' minds? -- The trend is your friend -- What do investors think about presenters at pitch meetings?.
How do I run my pitch meeting? -- Famous first words -- How do investors determine my company valuation? -- Some mechanics of valuation calculations you need to know -- What should I be aware of in the shareholders' agreement when dealing with investors? -- The term sheet -- What should I think about the term sheet they gave me? -- How does the share subscription work? -- How can I raise loan capital? -- Can I avoid raising capital by streamlining my working capital? -- How do I get grants for my business? -- Part 3. About My Team and My Corporate Culture -- 10. My Core Team -- Should I have a co-founder? -- Important discussions between founders -- Entrepreneurs' deepest motives - from the investors' point of view -- Who are the ideal co-founders? -- Relevant work experience -- The ability to understand each other -- The crucial difference -- The shareholders' agreement -- What is the value of previous experience? -- What is the idea worth? -- Dynamic versus static equity allocation? -- Which founder should be the CEO? -- How do I work with boards? -- A great board -- How should I cooperate with my board? -- How should my board meetings play out? -- Do I need a mentor, coach or advisory board? -- 11. My Outsourcing and My Staff -- When should I outsource? -- Crowdsourcing - the coolest outsourcing -- How do I structure an employment process? -- How do I find my candidates? -- No-go companies and preferred companies -- How do I cooperate with recruiters? -- What about references? -- How do I interview a candidate? -- About highway builders in start-ups -- How do I remunerate employees in my start-up? -- How do option schemes work? -- What should happen when an employee starts? -- Tell your colleagues who you have hired -- What about job titles? -- How should I fire people? -- What if a CEO should be replaced?.
Purpose, virtuosity, culture and autonomy -- Thoughts on culture -- The monkey's world -- How to avoid politics -- Start-ups are unpolished -- Part 4. About My Company's Growth, Strategies and Challenges -- 12. My Growth Phases -- Product-centred development -- Traditional marketing cascade -- Agile business development -- Inquisitive Tom -- Customer development during the discovery phase -- User stories -- The earliest market analysis - desk research -- The earliest market analysis - field research -- Business plans versus business canvases -- The validation phase -- The efficiency phase -- From nailing to scaling -- How the market for a product evolves -- How distribution structures change as markets evolve -- 13. My Marketing Mix -- Segmentation approaches -- What are mass customization and big data? -- Becoming 'category king' -- Product policy -- Which pricing strategies can I choose from? -- What is crucial to my promotion? -- Guerrilla marketing -- Optimization of the marketing mix in head-to-head competition -- How the company can be strengthened through alliances -- When and how do I make a marketing plan? -- 14. My Five Biggest Commercial Threats -- Mistake #1: poor product/market fit -- Mistake #2: internal disputes -- Mistake #3: premature scaling -- Mistake #4: unbalanced scaling -- Mistake #5: unsuccessful transition from early adopters to mainstream -- Part 5. About My Exit and What Comes After -- 15. My Alternative Exit Routes -- Why should I sell out? -- In which ways can I make an exit? -- How do I sell shares on secondary markets? -- How do I sell to strategic partners? -- Selling shares to the public -- What about my own role after a sale? -- 16. My Exit Processes -- How do I increase the exit value? -- How do I make a trade sale? -- What is my role after the trade sale? -- How does an IPO play out?.
What is the due diligence process and what is the red herring?.
Business Plans for Dummies, 3rd ed. by
"Plan to succeed as an entrepreneur―we show you how
Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going.
Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business―and how you can use social media to influence your customers right back.
Learn the ins and out of creating a business plan that will actually work
Set effective goals and objectives so your business can find success
Wow investors with your knowledge of today's important business trends
Map out your finances, marketing plan, and operational blueprint―then confidently get to work!
Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help."
Business plans kit for dummies [electronic resource], 3rd ed. by 
Business Start up for Dummies Three e-Book Bundle : Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies, 2nd ed. by 
Start a business in Texas by 
Radical inclusion : what the post-9/11 world should have taught us about leadership by 
Leading with dignity : how to create a culture that brings out the best in people by
Contents; Preface; Acknowledgments; Introduction; Part I: What You Need to Know to Lead with Dignity; One. How to Honor Dignity; Two. How to Avoid Violating Dignity; Three. Dignity's Depth and Breadth; Four. Leadership and Human Development: What Is the Connection?; Five. How to Educate Future Leaders about Dignity; Part II: What You Need to Do to Lead with Dignity; Six. Demonstrate and Encourage Lifelong Learning and Development; Seven. Set the Tone: Make It Safe to Be Vulnerable; Eight. Cultivate Trust; Nine. Activate Empathy.
Ten. Head to the BalconyEleven. Take Responsibility; Part III: Creating a Culture of Dignity; Twelve. Advocate for Dignity Education; Thirteen. Implement a Dignity Education Program for Everyone; Fourteen. Assess Dignity Strengths and Weaknesses; Fifteen. Address Lingering Wounds to Dignity; Sixteen. Resolve Current and Future Conflicts with Dignity; Seventeen. The Dignity Pledge; Eighteen. Normalize Dignity Learning and Practice; Nineteen. Humanity Ascending: The Rewards of Leading with Dignity
Women, work, and family : how companies thrive with a 21st-century multicultural workforce by
Contents: Cover; Half Title; Title; Copyright; Dedication; Contents ; Acknowledgments ; Introduction ; PART I: WHY WORK-LIFE INTEGRATION?; 1. Women, Work, and How It's Changing; 2. Work-Life Integration: A Personal Reflection; 3. A Journey to Achieve Work-Life Integration; 4. Work-Life Integration: A Woman's Story; 5. Inequality in the Division of Household Labor and Childcare; 6. Implicit Bias and Employment Discrimination; 7. To Return or Not to Return: Women and the Balance between Work and Life; 8. Why Work-Life Integration Is Essential for Individuals and Organizations.
9. The Evolution of Women in the WorkforcePART II: CULTURAL CONSIDERATIONS OF WORK-LIFE INTEGRATION; 10. Acts of Dignity: Women of Color Balancing Work and Family; 11. The Paradox for Advancing Women in Paid Work and Public Life in Post-EEO Era; 12. Czech Female Professionals and Entrepreneurs between Family and Career; PART III: WORK-LIFE INTEGRATION STRATEGIES; 13. Toward a Mother-Friendly Workplace: Workplace Flexibility Intervention Outcomes; 14. Making It Work for Women, Children, and the Job; 15. Valuing Lesbian and Gay Parenting in the Workplace.
16. Promoting Employees' Work-Life Balance: Work, Organizational, and Technological Factors17. Part-Time Employment for Women: Implications for Women and Their Children; 18. Moving Beyond Offering Flexible Work Arrangements; 19. Sandwiched In: Women as Child and Elder Caregivers and Employers' Responses; Index; About the Editor and the Contributors.
Summary: "A sweeping collection of new essays gathers historical background, theoretical perspectives, and the latest research on integrating work and personal life in a multigenerational workforce"--
The Drama-Free Workplace : How You Can Prevent Unconscious Bias, Sexual Harassment, Ethics Lapses, and Inspire a Healthy Culture by 
Diversity and inclusion in the global workplace : aligning initiatives with strategic business goals by
Contents: Acknowledgements; Contents; List of Figures; List of Tables; Introduction: The Twenty-First-Century Workplace D&I Challenge; Part I Diversity and Inclusion in the Workplace; Chapter 1 Diversity Across Cultures ; Overview (Dr. Kelley A. Conrad); South Africa (Dr. Herman van Niekerk); Diversity Management and Competitiveness; Learning, Change, and Reward Structures in a Multicultural Work Environment; India (Subodh Simon Karmarkar, MBA); Diversity Influences on Commitment to the Organization; Perceptions of Fairness and Respect; Frustrations in the Work Environment; Summary
Germany (Dr. Susanne Beier, LPC, NCC, NCCC)Summary; Mexico (Dr. Francisco Javier Reyes Avila); Summary; African Americans-Continental USA (Debra Jenkins, MS, MA); Diversity Management Issues; Strategic Approaches to Managing Diversity; Summary; Asian Americans-Hawaii, USA (Violet Nxedhlana, MHA); Commitment to the Organization; Perceptions of Fairness and Respect; Frustrations in the Work Environment; Afterword (Dr. Kelley A. Conrad); References; Chapter 2 Age Diversity in the Workplace ; Overview; Aging Workforce; Life Span Aging Theories; Age Stereotypes and Biases; Baby Boomers
Generation XMillennials; Age Discrimination; Cat's Paw Theory; Diversity Climate; Practical Applications for an Age-Inclusive Workplace; Analysis of Organizational Culture and Practices; Communication Initiatives; Recruitment Practices; Job Dimension Analysis; Training and Mentoring; Assessment of Commonalities; Summary; References; Chapter 3 Race, Ethnicity, and Religion in the Workplace ; Overview; Drivers of Diversity; Demographic Changes; Demographic Changes; Need for Skilled Workers; Benefits of a Racially and Ethnically Diverse Workforce; Challenges
Discrimination Based on Race and EthnicityIndigenous Peoples; The Case of Migrant Workers; Religious Diversity; International Perspectives; France; Legislative Approaches-Brazil, South Africa, and the USA; India; Strategies; Summary; References; Chapter 4 Sexual Orientation and Gender Diversity in the Workplace ; Overview; Role of Intersectionality; Microaggressions; Power and Privilege; Heterocentrism; Stigma and Minority Stress; Global Implications; Case Examples; Summary; References; Chapter 5 Diversity and Workplace Spirituality ; Overview; Businesses as Engines of Social Change
Valuing a Culture of Relational PerformanceOrganizational Conscience; Sustaining Organizational Conscience; Summary; References; Chapter 6 Design Thinking: Problem Solving in the Diverse Workplace ; Overview; Design Thinking for the Diverse Workplace; Definition; Human-Centered Design and Wicked Problems; Human-Centered Design and Wicked Problems; Design Thinking Case Studies; Design Thinking and Collaboration: Edison; A Corporate Commitment: Infosys in India Trained 97,000 in DT; Exercises in Culture Learning; Design Thinking: The Gateway to Human-Centered Innovation
Cross-Cultural Leadership : Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation. Cross-Cultural Leadership : Being Effective in an Era of Globalization, Digital Transformation and D by 
HBR's 10 must reads on diversity. by
Contents: Bonus article: Making differences matter: a new paradigm for managing diversity / by David A. Thomas and Robin J. Ely -- Why diversity programs fail / by Frank Dobbin and Alexandra Kalev -- "Numbers take us only so far" / by Maxine Williams -- Race matters: the truth about mentoring minorities / by David A. Thomas -- Leadership in your midst: tapping the hidden strengths of minority executives / by Sylvia Ann Hewlett, Carolyn Buck Luce, and Cornel West -- What most people get wrong about men and women / by Catherine H. Tinsley and Robin J. Ely -- Hacking tech's diversity problem / by Joan C. Williams -- Why men still get more promotions than women / by Herminia Ibarra, Nancy M. Carter, and Christine Silva -- When no one retires / by Paul Irving -- Neurodiversity as a competitive advantage / by Robert D. Austin and Gary P. Pisano -- Managing multicultural teams / by Jeanne Brett, Kristin Behfar, and Mary C. Kern -- Bonus article from hbr.org: Myths about coming out at work / by Raymond Trau, Jane O'Leary, and Cathy Brown.
Summary: In today's competitive hiring market, you can't risk excluding or alienating talented employees--regardless of their gender, race, class, or physical ability. Bias can seep into the deepest corners of your workplace and hinder both the success of the people who hold marginalized identities and your organization as a whole. What sort of hiring procedures, employee development programs, and personnel policies can eradicate the biases that cause discrimination? One-day mandatory diversity seminars aren't enough. If you read nothing else on achieving diversity, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you challenge your company's thinking--and infrastructure--on creating a culture that seeks and celebrates differences. This book will inspire you to: Understand and eradicate bias Break down unspoken barriers Attract, retain, and engage talent that represents many diverse identities Question how you think about and promote equality Establish company policies and practices that are inclusive Develop a culture that offers every employee equal access to opportunities for growth--
The gift of global talent : how migration shapes business, economy & society by 
The dark side of the workplace : managing incivility by 
Trail Blazers : How Top Business Leaders Are Accelerating Results Through Inclusion and Diversity by 
The 5 Languages of Appreciation in the Workplace Empowering Organizations by Encouraging People by 
Global logistics strategies [electronic resource] : delivering the goods by 
Adapt or die [electronic resource] : transforming your supply chain into an adaptive business network by 
Supply Chain Management Best Practices, 3rd ed. by
Contents:
Front Matter -- Introduction to Supply Chain Management. If Supply Chain Is the Answer, Then What's the Question? -- Anatomy of a Supply Chain -- Supply Chain Metrics -- Traditional Core Processes of Supply Chain Management. Planning and Forecasting -- Procurement -- Manufacturing -- Transportation -- Distribution and Warehousing -- Globalization -- Customer Service -- Supply Chain Strategies. 3PLs -- Risk Management -- Supply Chain Technology -- Corporate Social Responsibility -- The Financial Supply Chain -- The Supply Chain Profession -- About the Author -- Index
Living Wages Around the World by 
Business greatest hits [electronic resource] : a masterclass in modern business ideas by 
QuickBooks 2020 for dummies by 
Wiley federal government auditing : laws, regulations, standards, practices, & Sarbanes-Oxley, 2nd ed. by 
Startup, Scaleup, Screwup : 42 Tools to Accelerate Lean and Agile Business Growth. by 
The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company by 
The worker center handbook : a practical guide to starting and building the new labor movement by 
Texas labor history [electronic resource] by 
From difficult to disturbed : understanding and managing dysfunctional employees by 
Legal and regulatory issues in human resources management by 
The surprising science of meetings : how you can lead your team to peak performance by 
The search for ethics in leadership, business, and beyond by 
Tipping Sacred Cows: Kick the Bad Work Habits that Masquerade as Virtues by
Contents: Cover -- Contents -- Foreword -- Preface -- Acknowledgements -- Notes to the Readers -- Introduction: Values Are Real -- Chapter 1 The Power of Values -- Chapter 2 Confusion over Nomenclature -- Chapter 3 Cake, Not the Icing -- Chapter 4 Creativity and Innovation -- Chapter 5 5 and 5 Become 50 -- Chapter 6 Path to Well-Being -- Chapter 7 Embracing Diversity -- Chapter 8 Busting the Myths -- Chapter 9 Symphony, Not an Organization -- Chapter 10 Building the Citadel -- Chapter 11 Walking the Talk -- Chapter 12 Personal Journey -- Conclusion: An Unshakeable Faith in Values -- Bibliography -- About the Authors.
Summary: A must-have for ensuring success for the organization and all its stakeholders, by making values part of the very DNA of the organization.
Building Success with Business Ethics: Advice from Business Leaders (Collection) by Finding e-Books - Online Tutorial
In this tutorial you will explore the role books play in research, how to find books, and how to access e-books.This module is designed to take about 10 minutes to complete and includes lots of examples and some interactive practice.
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems by
Contents: Intro; Artificial Intelligence in Practice; Contents; Introduction; The Most Powerful Technology Of Mankind; Whats Artificial Intelligence? The Rise Of Deep Machine Learning; Artificial Intelligence Opportunities In Business; The Strategic Use Of Artificial Intelligence In Business; Artificial Intelligence In Practice; Notes; Part 1 Artificial Intelligence Trailblazers; 1 Alibaba; How Does Alibaba Use Artificial Intelligence?; Automated Sales Copy; Cloud Services; Smart Cities; Smart Farming; Academy For Discovery, Adventure, Momentum And Outlook; Key Challenges, Learning Points And Takeaways
Notes2 Alphabet and Google; How Does Alphabet Use Artificial Intelligence?; Smarter Searching; Artificial Intelligence Personal Assistants; Language Translation; Self-Driving Cars; Captioning Millions Of Videos; Diagnosing Disease; Google Brain; Deep Mind; Key Challenges, Learning Points And Takeaways; Notes; 3 Amazon; How Does Amazon Use Artificial Intelligence?; Amazon Alexa; Amazon's Artificial Intelligence Flywheel; Amazon Web Services; Amazon Prime Air; Key Challenges, Learning Points And Takeaways; Notes; 4 Apple; How Does Apple Use Artificial Intelligence?; Smarter Apps
Natural Language ProcessingKey Challenges, Learning Points And Takeaways; Notes; 5 Baidu; How Does Baidu Use Artificial Intelligence?; Self-Driving Cars; Mobile Artificial Intelligence; Real-Time Translation; Key Challenges, Learning Points And Takeaways; Notes; 6 Facebook; How Does Facebook Use Artificial Intelligence?; Monitoring Content; Facial Recognition; Understanding Text; Suicide Prevention; FBLearner Flow; Facebook AI Research; Key Challenges, Learning Points And Takeaways; Notes; 7 IBM; How Does IBM Use Artificial Intelligence?; Project Debater
Key Challenges, Learning Points And TakeawaysNotes; 8 JD.com; What Does JD.com Use Artificial Intelligence For?; Automated Deliveries By Air And Road; Facial Recognition Technology; Smart Fridges; Smart Shops; Key Challenges, Learning Points And Takeaways; Notes; 9 Microsoft; How Does Microsoft Use Artificial Intelligence?; Underwater Data Centers; Who Uses Microsoft Artificial Intelligence?; Bonsai; Key Challenges, Learning Points And Takeaways; Notes; 10 Tencent; How Does Tencent Use Artificial Intelligence?; Robots And Autonomy; Medical Technology
Tencent Miying -- Artificial Intelligence In HospitalsKey Challenges, Learning Points And Takeaways; Notes; Part 2 Retail, Consumer Goods and Food and Beverage Companies; 11 Burberry; What Problem Is Artificial Intelligence Helping To Solve?; How Is Artificial Intelligence Used In Practice?; What Technology, Tools And Data Were Used?; What Were The Results?; Key Challenges, Learning Points And Takeaways; Notes; 12 Coca-Cola; What Problem Is Artificial Intelligence Helping To Solve?; How Is Artificial Intelligence Used In Practice?; What Technology, Tools And Data Were Used?
Summary: "Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce"--
"Artificial Intelligence in Practice follows the same format as Big Data in Practice, featuring about 50 real world case studies of how companies use artificial intelligence and machine learning today. Like the previous book, the author starts with a general introduction to AI and machine learning and then goes on to individual chapters highlighting companies from some of the world's biggest brands to smaller businesses, covering all sectors and industries. Each chapter follows the same structure ?] 1. overview of company, 2. problem AI is helping to address, 3. how AI was used, 4. technical details, 5. key learning points"--
The ethical algorithm: the science of socially aware algorithm design by 
Rebooting AI : building artificial intelligence we can trust by RECOMMEND a book or video. Send me an email, to recommend books or media for the Library to purchase for our collection.
